What exactly is a mission statement?
According to Ownr.com, a mission statement is a way to state the mission or purpose a business serves. The bottom line of mission statements is that it should clearly defined what your business does and why it does it. A mission statement is just that, a statement, it should be one sentence or a very short paragraph, that is memorable.
Does my business need a mission statement?
The simple answer to this question is yes. A mission statement can be revisited as your business grows, as you update your business plans or when you need to revamp your entire business. Because most mission statements don’t change, they may remind you of why you started the business in the first place.
The other answer to this question, is also yes. Customers, investors, and potential employees, may read and dissect your company’s mission statement as the make the decision to do business with you or not.
Why are mission statements important to your business?
Your business mission statement can be very helpful to a small business, as its useful to keeping you focused and on track. It can help keep other people, involved in your business, working towards a common goal, or mission.
Mission Statement Of Popular Businesses
BossladyBlooms, the small business I own and operate, has a mission statement that says, “Our mission is to prepare the potential RBT to take, and pass, the RBT Exam, by providing the most up to date and accurate behavior analytic information available. Plan and simple, it tell what I do and how I do it.
Some mission statements, such as the McDonald’s mission statement, focuses on the way they want to make a person feel while enjoying their food. The Adidas mission statement on the other hand, focuses on being the best in their industry.
Whatever you focus on, you mission statement should define your company’s ongoing purpose. Most companies, particularly small business, do not change their mission statement over time.
How to write a mission statement.
First, write a basic sentence of what you business does. Then write, the how it does it, along with the why it does it. With this information in mind, build a mission statement.
If your business is a brick and mortar, you may want to display your mission statement in your customer’s view. If you have a service, or e-business, you can add it to your company’s website and to your business portfolio.
As always, wishing you business blessings.