Three Unique ways to market your small business

In last weeks blog post, we discussed common ways to bring more attention to your business and hopefully find more customers. We continue on this topic, but with more unique ways that may also be helpful in marketing your small business.

YOUTUBE

YouTube may not be unique, by any means, but using it to grow a small business cliental can be. Making quality videos to promote your business takes skill and patience. Yes some people may feel like making a video is simple just point and click record, but by doing that are you making something a customer would want to see? Will they choose to do business with your from it. YouTube can be beneficial in marketing your business if done correctly. Decide what do you want to show your customers, but just a video showing products will hardly do. What do you say to get a potential customers attention. Making client grabbing interesting videos on YouTube can be a great way to attract people to your business. Here is a look at the YouTube channel for BossLadyBlooms:RBT Exam Tutoring. It was just recently started but is growing a significant following so far, that has led to sells. YouTube marketing services are another way to use YouTube to help grow your business. The Family Table is a unique small business that uses YouTube to advertise.

EBOOKS

Several small businesses have started including ebooks as a way to advertise their business. If you are not familiar with this term, an ebook is an electronic book, a book publication in digital form. According to thinkmaverick, ebooks are an excellent way to advertise you business. If written correctly, an ebook can help establish you and your business as an expert in that field. You can use an ebook as a lead magnet to help grow or establish an email list.

Ebooks can be easy to create starting with a pdf. There are several ebook templates that can be helpful in creating your ebook from start to finish. Amazon Kindle is a useful way to publish your ebook once its complete. Adding audio to your ebook can be valuable as well.

I recently used my ebook, as a give away to my email list. Although it was written as a class project in 2016, it has been an asset to my RBT tutoring business.

Networking

YouTube and Ebooks are valuable ways to market your business, but nothing beats making a word of mouth sell. As strange as it seems, simple telling people about your business is still a good way to get people to work with, or buy from you. Talking about you own business is helpful, but having customers tell other people about your business can always be a benefit.

Getting people to notice your business is only part of the the whole of owning a small business. Once you have people noticing you, making the sell is the next step.

Amazon business is also a helpful way to grow your business. From buying supplies, to templates and more Amazon business is your one stop shop.