Three Ways to Stay Up When Sales are Down.

I’m sure everyone has read somewhere lately the harsh question “Is your business inflation proof?” This question has appeared on most entrepreneur and small business magazines, websites and all over social media. And the answer is a resounding NO!

No business is inflation proof. There is no such thing. With the increase in prices on everything from meat to milk, from travel tickets to gas, no….we are not inflation proof.

But let’s discuss how to keep your small business in the black when the economy around us goes haywire.

Emergency fund

Rainy day fund, emergency fund, separate savings account; whatever you decide to call it, every small business owner should have one. This set aside money should be specifically for your small business emergencies, and it would be unrealistic to think that there will never be a time that a crisis will arise. This money can be used to order supplies, pay your employees, or to pay business related bills. As tempting as it is to have this extra money, it should only be used to save your business.

Cut down on expenses

Business expenses are part of the small business world. You will have to by more products, pay for advertising, and so on and so forth. Cutting down as much as possible when the money coming in is less can make or break a small business. Start by searching for the best bargain when buying products. Even if you have bought products from the same manufacture for years, if they are not the lowest price for the quality, you should look to changing who you buy from. Marketing can sometimes be the most expensive service you pay for. You may find that one way to limit your spending for it is to regurgitate some older ads or marketing strategies. Find the ones that worked in the past and reuse them. You would be in good company. Have you seen the commercials on tv lately ? At least 40% of them are from the past.

Sales and Discounts

Having a sale is always a good idea, even when things are good. Sales get old customers buying and new customers in. You don’t have to always put your entire inventory on sale. Mark down the price of certain well liked items or services for a certain amount of time. Offer coupons for a percentage off their next purchase, to get the customers coming to you again. I’m not talking about giving away the store here, just a small decline to get customers buying your product or service.

Plan ahead

The absolute best advice I’ve ever received pertaining to my small business is to plan for the worst and work for the best. Have a plan for when things go south and when money is tight. Plan it out and document it. Share that plan with your employees so that everyone is on the same page when the plan needs to be put into effect.

In conclusion, small businesses will fluctuate. You may go from making 6-figures one month to making $6 the next. You will have to stay motivated and keep moving forward for your business to work. The bottom line is don’t be afraid to do whatever it takes to keep your business afloat.

Until Next time, wishing you all the best in your business.

Come out and network with other small businesses

thebusinesssquad2021@gmail.com

Why you should add an eBook to your business.

EBooks are all the rave right now. People are creating ebooks with recipes, how to manuals, children’s books and the list could go on. What that tells me is that ebooks must be going well and must be helping people reach more people.

What is an ebook?

An ebook is  text presented in a format which allows it to be read on a computer or handheld device. Simple put, its read on a screen rather than from book cover to cover. Ebooks are made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices as defined by Wikipedia.

Why are eBooks important to your business

Marketing

For most service based businesses, ebooks can help explain what your so. Businesses can cover specific topics in great detail with eBooks. Creating eBooks is the best technique to improve the depth of your content marketing plan. If your information is delivered in the form of an eBook that they can download and read whenever they have free time, your target audience will consume more content.

Grow your email list

eBooks are by far the most effective approach to expand your email list. You should always demand an email address in order to obtain access to an eBook. This is known as “gated content,” and it will help you fast expand your email list. Because eBooks purchased from your website are delivered via email, it’s only logical to ask for an email address in exchange for your free, or even paid, eBook. It’s far easier to grow your email list with eBooks than it is with blog post subscriptions.

Establish yourself as an expert

Your business can use eBooks to position your brand as the expert in your industry. Potential consumers begin to identify your brand with the entire category when you become an industry authority. They have faith in your company and are far more likely to purchase what you have to offer.

Personal experience

Writing my first ebook was a bit overwhelming to me. Although it was written as a children’s fiction book, it was only roughly based on the work I actually do. It gave me a better understanding as to how an ebook can help your business expand.

I do plan to write a new ebook, a study guide, that will go hand and hand with my online tutoring and my YouTube channel.

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If you choose to add an ebook to your business, take your time, if done right way, it can bring in customers and more money to your business.

5 Ways to Gain an Entrepreneurial Mindset

What is an entrepreneurial mindset?

According to Entrepreneurial Magazine, this type of mindset is a thought process and way of looking at the world in a way that strengthens an entrepreneur’s behavior. Basically, thinking in a way that ignites you to bring what you believe can happen into real life.

Entrepreneurs and business people are given the same 24 hours as everyone else, its what they choose to do in those hours, that makes them stand out. I have researched and talked to small business owners who all have these five things in come on how to gain the entrepreneurial mindset.

Never stop learning

Number one thing that helps to develop a business owners mindset, is to prioritize learning and growth. Most business owners, learn more than just how to do their current objective. They continue to learn and surround themselves with people who are also educated. Most entrepreneurs may not have a large amount of upper education degrees, but what they do have is the will to learn and the intelligence to know that they should never stop learning.

Set Realistic Goals

Second, is setting goals. Entrepreneurs do not become successful by setting the bar low. They developed a realistic plan to reach that goal and work towards it daily. The goal for any business owner is to make money. Money to support their on going business as well as to support the lives and lifestyles of themselves and their family. An entrepreneurial mindset is established by determining habits, that when done consistently, move you closer to your ultimate goal.

Being Uncomfortable

Being a business owner is a hard and uncomfortable undertaking. There is a large chance that you will face rejections, taking unforeseen risk and sometimes even failure. The third way to gain an entrepreneurs mindset is to get comfortable in the uncomfortable. Putting yourself in unfamiliar situations, will force you to think and therefore grow. In any business venture the only way to find out if something works, is to take the risk, be uncomfortable but do it anyway. If you fail, you learn from the failure, be uncomfortable and try again.

Learn From Failure

This brings us to our next way to gain an entrepreneurial mindset; to embrace risk and failure. We have all heard the statement failure is the best teacher, and its true. Taking risk has two outcomes, you win and move forward or you fail. With failure comes the chance to think of new strategies for the next try.

The Company You Keep

Lastly, we gain the mindset of an entrepreneur, by spending time with other people who have the same mindset in which you want to have. If you surround yourself with people who are positive thinking, have a positive energy and embrace the work ethic it takes to build a business, that same optimism will become a part of you as well.

Final Thoughts

The five ways listed will move you in the right direction for gaining an entrepreneurial mindset. Your mindset is the ultimate entity that determines if you are successful or not. There is no shortcut, hard work, research and all are in vain if you don’t have the correct thinking to know that you will reach your goal.

Wishing you all the best in business,

The Business Squad

The Business Squad is an organization created to unite, educate and empower small business owners to be successful. If you are looking for a likeminded, positive accountability partner, we have a whole SQUAD. Contact us at thebusinesssquad2021@gmail.com, for updates on our small business classes, upcoming events or just to chat.

Success starts with YOU!

I am always doing research and follow up stories on how to improve my life, my experiences and the world around me.  And so far I have found that the common denominator among successful people is taking care of yourself first.  Its difficult to make decisions, about business or otherwise, if you are not at 100% with yourself.

“All work and no self-care makes for an unhappy Black Woman”-Rosetta Thurman..-founder and CEO of Happy Black Woman.

“taking care of yourself is the best selfish thing you can do”-Oprah Winfrey 

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I enjoy my work both as an educator , organization founder and a blogger,  But I know at some point I have to ‘turn off” and relax and take care of myself.  I see a lot of fellow educators, leaving the school often times three or four hours after school has ended for the day, then they take home bundles of work to do at home. Doing this day after day can be extremely  exhausting.

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Its okay to do for others, but make sure you’re putting that same energy into yourself.  What does your self care consist of?

Below is a list of self care ideas that can help you relax and enjoy yourself. Rather you run a fortune 500 company, a small business or your home, you need to be in top notch shape to do your best.

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Don’t hesitate to show yourself some love.  Its OK to put yourself first. Success comes with taking care of you.

Mondays are always a good day to start something new, try making it a Monday routine to carve out some “me” time for yourself.

Below are a few of my favorite things to help me with my own self care journey.

I love yoga.  These yoga pants are the perfect material and fit for all my newly learned stretches and poses.  This candle, which I first received as a gift, sets an ambiance of relaxation. I use it when I’m relaxing in the tub, also when I am reading and just want to enjoy the fragrance.

Self care should be a habit no matter what your lifestyle is. Be aware of what your body tells you. If you need rest, do it. Never take your health, mental, emotional, or physical health for granted. Self care is important.

Until next time….

Making a gratitude list.

Today’s journal prompt is about gratitude.  According to Webster’s dictionary,  gratitude is the quality of being thankful; readiness to show appreciation for and to return kindness.

Gratitude is a quality.  Well…now what exactly is a quality. Again, according to Webster’s dictionary, a quality is a distinctive attribute or characteristic possessed by someone or something.

So basically expressing gratitude is showing a characteristic of being deeply thankful.

💜💜💜💜 Journal prompt 💜 💜💜

Make a gratitude list of 4 things you are thankful for.

I included this printable I found on 101planners.com, this may be helpful in getting your thoughts in order.

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I like this printable because it causes us to think a little harder about exactly what we are grateful for. It’s easy to be thankful for people in our lives; our families, both immediate and extended and people we may see every day, like our co-workers, friends, or even our pastors.  Maybe dig a little deeper, remember Webster’s definition of gratitude, being thankful for, being ready to show appreciation for, as well as to show kindness to…..that encourages me to include teachers, doctors, coaches, waiters, and cashiers, in the list of people I’m grateful for…I could go on and on…and I may☺️ but for the sake of the post, I won’t right now.  Using this printable as a guide, think about things, books,  movies, places and even qualities that you may also be grateful for.

I’m sharing a few things from my own personal gratitude list below…it took a lot longer than expected to establish my list, and explaining why I’m grateful for each would make for one of the longest gratitude list imaginable, so I decided just to keep each one brief…

#1 The PEOPLE I am grateful for…*my son’s *my siblings *my youngest son’s favorite teacher *new friends that use to be just people I kinda knew *I know he’s not a person, but he is family, I’m grateful for Kratos, my middle son’s new puppy. *

#2 Some THINGS I am grateful for…*my headphones, the level of privacy they bring me is incredible. *My car, which here lately has doubled as a truck, is used  for more  than simply  going from place to place, my car is used as my work space, often called my mobile office, my lunch room, place to make important calls, my “take a second to calm down” space, my quiet place, my sit in the back and look at the beach spot. Now that I’ve thought about it, my car should have maybe been my #1. *My phone, I’m sure your phone is on your gratitude list as well…I’m grateful for all the important things we are able to do with this one device, mostly I’m grateful for the fact that it allows me to stay in contact with people that I love.  *My Kindle….I enjoy books, and the fact that I can have as many as I like at my finger tips whenever I want…second best gift I ever got.

#3 BOOKS and other reading material, that I am grateful for….* The Tony Evans Bible Commentary...(best gift I ever got). I don’t have the words right now to express how grateful I am to have received this book.  *“I know why the caged bird sings” is another book I’m extremely grateful for. I felt like it was a must read for myself, I won’t spoil it for you, but if you read it you will never be the same. *I know this is not a book, but the Oprah Magazine is, I’ll say reading material, that I’m grateful for. * This blog, bossLadysBLOOMS, another reading material  I’m grateful for, has  been a long time in the making, I have tons of potential blog post written down on notebooks all over the place and for the longest time, I was embarrassed to share. This blog is reading material that I am grateful for because I feel it necessary to encourage people, myself included, to get to know themselves, love themselves and take care of them selves.

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I will finish my gratitude list in my personal journal, but I hope this helps you to get started.  I will admit this post took a lot of self searching, and innermost thinking, which is why I will finish in my own journal. I hope everyone is using the journal prompts to get to know themselves better.  If you feel comfortable, please share some of your thoughts here in the comments, you may want, like me to put a few here and finish in a personal space. The goal is get to know yourself better, so you can love and take care of yourself better.

Please comment, like and share💜

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#gratitude #list #people #things #places #books #Love #calm #peace #staySafe

#bossLady Out

I loved the mood lightning and scent of these new Chesapeake Bay candles.

Affiliate link….I may be compensated 💜

https://amzn.to/308SVCa

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