The secret is out! Having an email list is one of the fastest and most affective ways to reach your current customers and attract new ones. There is no magic formula to having or growing and email list, but here are three ways that having one will help your business.
Building Your email list
One simple way to start and grow your email list is to ask people to join. You can make and share a post on your social media sites and ask people to join by emailing you. For example, if you have a social media page for your business, post on it asking people to “email firstname.lastname@example.org for more information on your business”. You can dress that sentence up however you want to, the main objective is to get emails of people who are interested in your business.
Now that you have an email list, no matter the size, give them a special offer in exchange for joining. This offer doesn’t have to be anything too elaborate but something to keep them interested and to open your emails on a regular basis. One of my favorite things to offer is free or early access to my new stuff. If you have a product, maybe a sneak peak at a new item or a discounted early bird price.
Marketing using your email list
Marketing using an email list means you have you customers undivided attention to pitch your business. Unlike social media, there is no competition in your email list, its all yours, and everyone on it has the same interest, your business. Use that attention to present new offers, upsale or to get out information about your business.
It’s that simple
Nothing is difficult about building an email and using it to help your business. The main step is to get started. Sending a simple email to people who already have an interest in your business is the quickest and easiest way to make a sell. Just a word of caution…. avoid long drawn out emails that lead no where. Always have a landing page where your customers can see more and do more, and by “do more” I mean buy something.
Until next time… wishing you all the best in your business.
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